Shehraj Singh is an 18-year-old entrepreneur.
He is helping creators and entrepreneurs generate more leads, sales, and ultimately more revenue using sales funnels.
He runs a marketing agency called “YoStarter”.
How did you start out as a marketer?
This is a quite interesting story, and this was December 2016. I was just scrolling through YouTube, and I just found out the video with the title How You Can Make Money on YouTube from there.
I just got an impression of the marketing.
After that, I started representing myself as a blogger. Then, after a year of doing this blogging and YouTube, I was not successful in this stuff.
So at that time, I got introduced to marketing.
Looking back, what was your hardest struggle when it came to delivering results?
This was something that happened to me when I got my first call. I’ve got to build the landing page for him. He has to pay me almost $80.
I built the page and submitted the order. After that, he told me to design his privacy policy page, earning discourse, etc.
As I said, that was my first client. I did not clear out anything that means what would be deliverables. I learned this chapter the hard way.
But still, it’s recommended that everyone clear out their deliverables as well.
What do you find most rewarding about what you do?
This is so much fun for me. When I’m doing my work. Add to that, This business is not location-based.
That’s why I love this internet lifestyle.
If you were given the chance to build your career all over again, what would you do differently so that you could achieve your dreams faster?
First of all, I’ll build my list of 100 dream clients. Then, I’ll audit their social media marketing strategy.
I’ll create a personalized video for all those people.
Then, surely, I’ll be able to grab the cash to flow into my cash flow.
Can you tell us about a time where you had to put in a significant effort upfront and then wait a long time for success?
This is my marketing journey. For the first 2 years, I didn’t earn a single buck.
That was my longtime struggle for success (in terms of monetary value).
Can you tell us about a past situation where you had to juggle multiple projects with competing deadlines?
This was the time when I didn’t have a team. I was just struggling to complete the projects on time.
I had 4-5 clients on my head (requesting work).
That was really hard at that time.
What do you do to stay up-to-date with new marketing techniques?
Analysis.
Since then, we’ve been into Facebook advertising more.
I just keep on spying on the Facebook ads of other people to know what the current trend of marketing is.
Otherwise, I follow lots of other blogs like Neil Patel, Hubspot, etc.
You can also check out my blog (Recently Started).
Which one book or blog post would you recommend every marketer read?
This is marketing by Seth Godin.
What advice would you share with other marketers who want to become more productive?
Keep on spying on your daily activities.
I’ll recommend you use the Rescue Time app for your PC and the Web Activity Tracker app (chrome extension) to get statistical data about your time and activities on the web.
Then you can start optimizing your time. To start time optimization, I’ll recommend using the Pomodoro technique.
It is a time management technique that recommends dividing the task into blocks of time. For example, if content creation takes 90 minutes,
Then you can divide those tasks into two different blocks.
45 minutes * 2 = 90 minutes.
Do one block in one sitting, then take a 5–10 minute break between those.
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