Seb Brantigan – the Britpreneur.
Digital Marketing Consultant, Award Winning Affiliate and Featured Content Expert.
Creator and owner of SebBrantigan.net
How did you start out as a marketer?
I got started in 2010 totally by accident; at the time, I was working a government job and wanted to make some extra money.
I didn’t know anything about online marketing, and I had no business experience.
So I went around buying courses, mentoring programs, software, event tickets, and anything else I could get my hands on to learn about online marketing.
I started to share some of what I’d learned on social media and built a brand there pretty much by accident as well.
Over time, people started to ask me for advice, and from there, I built a consulting business.
Looking back, what was your hardest struggle when it came to delivering results?
My biggest struggle has been having the right business mindset.
It’s very easy to start a business, but running a profitable one—well, that’s a different story.
How did you get your first client back then, and what kind of service did you do for them?
My first client actually approached me after someone referred them to me.
I was positioned as a social media expert by the person who referred me.
Based on how many other social media experts there are out there, I had some boots to fill!
I was able to give some good advice to the client, which increased their engagement and profile online.
What do you find most rewarding about what you do?
Seeing other people who struggled for a long time finally get results
I know what it’s like to work relentlessly and not get any results at all.
Often times, it’s a small mindset shift or a simple strategy I share with a client, and they see results quite quickly.
Then they go on to create more success as a result of that.
It’s an indescribable feeling.
We have a lot of readers who are bent on becoming freelancers. Aside from freelancing, how else can someone earn online? And what is your advice?
Find something that you’re passionate about that you can promote as an affiliate.
If you were given the chance to build your career all over again, what would you do differently so that you could achieve your dreams faster?
I would find mentors and a team to help me as a priority.
You won’t be able to achieve the best results possible on your own and you will never be able to scale at all.
Also, I know from first-hand experience that trial and error is such a painful way to learn; why not reach out to people who have done it before and can ensure you avoid those mistakes?
How is your typical work day structured?
I get up and relax a bit before working, maybe for about 20 minutes.
“The calm before the storm” is the best way to put it. Then I set my agenda for the day and got to work.
I work for around 5–6 hours a day on average, and I’m a bit of a late worker, in all honesty.
I’ve learned you don’t need to be an early riser to get great results in business; you just need to find a routine in your workday that suits you.
Can you tell us about a time where you had to put in significant effort up front and then wait a long time for success?
For me, it was building my online presence, which I did through social media, as I had no budget.
It took time to get recognized, find the right audience, and grow it to a point where it was a profitable business.
You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk us through your process.
My first thing before beginning the branding strategy is knowing who our business is targeting, what we can do to help them, and why we are doing it (mission).
What do you do to stay up-to-date with new marketing techniques?
Continually learn from the best in the business.
Find the best people in your field and stay connected to them; they are likely trying and testing new things all the time to stay ‘on top’.
Can you tell us about a project you’re most proud of from your past work history?
I hit #1 Best Seller in multiple categories with my book launch, Social Marketing Success.
It took months to write a book and plan how I was going to launch the book, but I did it.
The feeling of watching your work come to fruition is indescribable.
Which one book or blog post would you recommend every marketer read?
Breakthrough advertising by Eugene Schwartz
This book focuses a lot on copywriting, which, if you understand it, can grow your business in multiple areas outside of copywriting.
It will help you get a clear idea of who your audience is, how to speak to them in their language, and then explain the benefits of your offer.
It’s not about what you say but how you say it, and breakthrough advertising is very much the ‘how’ in this process.
What advice would you share with other marketers who want to become more productive?
Spend less time worrying about what others are doing and instead focus on yourself.
If there’s one marketing guru, you’d recommend who and why.
My one marketing guru to recommend is Frank Kern.
He is always coming up with creative marketing campaigns and teaches some very clear strategies that get great results.