Richard Martin Linga is an SEO and PPC expert in the digital marketing field.
He developed his passion and career in digital marketing as an SEO link builder, expanding his knowledge and improving his skills in SEO and PPC.
Then he decided to start doing freelance work to run a full campaign of SEO and paid advertising.
And now, as a digital marketing expert, he is responsible for developing the strategy used in marketing a company’s product online.
His key knowledge areas in marketing are SEO, PPC, and SEM.
How did you start out as a marketer?
I developed my passion and career in digital marketing as an SEO link builder until my knowledge expanded and I improved my skills in SEO and PPC.
Then I decided to start doing freelance work to run a full campaign of SEO and paid advertising.
Looking back, what was your hardest struggle when it came to delivering results?
The hardest struggle I encountered was that I handled more than three websites with the same niche, so the competition was also high.
Then the problem is that I have to target the website with the same list of keywords, which is very difficult in terms of providing and creating content.
Which content is the most effective way to get traffic and a better result?
How did you get your first client back then, and what kind of service did you provide for them?
I got my first client on a freelancing website, OnlineJobPH, and then I offered him SEO services that helped him increase his organic traffic, sales, and leads.
If you were given the chance to build your career all over again, what would you do differently so that you could achieve your dreams faster?
If I’m given a chance to build my career, I would like to start as an SEO speaker, providing SEO tips, or sharing my knowledge of SEO.
It will help SEO beginners know what the best practices are, so that’s why I’d like to be one of the successful entrepreneurs in the marketing field.
You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk us through your process.
Yes, especially for those companies that need full improvement, like, for example, one that wants to revise its SEO strategy for the site.
I have to do SEO analysis for the website, and it depends on how long the site has been published.
How have its SEO tactics been done on it previously? What’s the CMS of the website?
How many contents are on the site, its backlink profile, and many other SEO factors.
What recently-developed marketing strategy, technique, or tool interests you the most right now?
The SEO marketing strategies that piqued my interest were content optimization and creation.
Especially if you’re a blogger, you have to create unique and quality content.
Can you tell us about a project you’re most proud of from your past work history?
Yes, I’m glad to share with you my most proud result based on my SEO success: the website “jroozreview.com,” the IELTS review center in the Philippines.
Help to increase their ranking with the keyword “ietls review center” and the website “maximhairresoration.com”.
The hair restoration services company is based in the US, and my current client is still progressing with the SEO activities.
But in a short period of time, like 6 months, we have seen an incredible increase in organic traffic results.
What advice would you share with other marketers who want to become more productive?
The process of digital marketing is not easy; as a digital marketer, you must know your customer.
Check all of the information that can give them an advantage over their competitor.
Provide unique and quality content; don’t just write about products or services; you must know the long-term process and understand it.
The most effective way of using digital marketing for the business of clients
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